As a fellow business owner, I know what it’s like to be so preoccupied with other areas of your business that these one-liners sound like the perfect answer to the ongoing question of “how can I possibly improve my site?” – but that’s exactly what these services want you think! They prey on the unsure and the overwhelmed, offering a magic bullet fix for all things SEO, when, in reality, the services they provide have little to no value – and they even have the potential to critically damage your site!
King Kong Digital Agency & SEO Review For Enso Homes. “I was working 50-hours per week for someone else and always dreamed of starting my own business. I took the plunge and started my own business… I was overwhelmed with all the options of marketing my business and really didn’t know where to start. King Kong came up with a digital strategy that was a sizeable investment for me….and was make or break investment for my new company….I remember the first strategy session, the goal was to get eight sales in the first year. It’s been 11 months now and we’ve had 23 sales. Which is $7 million in revenue. The money I spent with King Kong? I’ve seen a return on investment of five to six times”.
Lee Selkrig, Enso Homes
It can be tempting to take the easy way out when it comes to SEO and digital marketing. Why pay an SEO expert/agency $1,000-$2,000 per month when these seemingly legitimate companies are offering their own services for a fraction of the price? Sure, it seems great, but you need to step back and have a look at the bigger picture when it comes to your marketing strategy.
Before signing up for anything, ask yourself how a company claiming to offer a valuable service could do so for little or no cost? A legitimate SEO agency might charge $1,000 per month, but if that agency can help bring in 10 new clients per month, and if each client is worth $500, then you’ve just earned $5,000 of new business. That’s well worth the $1,000 service — and you won’t run the risk of damaging your site with shady SEO tactics. We hear the phrase “return on investment” and it’s especially true for Internet marketing activities.
SEO can really be a complicated business, but that shouldn’t deter you from seeking out legitimate digital marketing professionals to help you devise a proper strategy.
To my fellow digital marketing professionals I say this: strive to do a better job educating clients on the real value of SEO or any digital marketing initiative. As practitioners, we know that SEO gone wrong can have seriously negative results — but, when it’s done right, it really does work. We will have longer client engagements and better customer satisfaction by making education a priority in our business.