King Kong Digital Agency Review

Anyone who’s started and grown a company knows that it is hard. From coming up with a good, salable idea to acquiring clients, it’s a path filled with exciting challenges and requiring a lot of hard work.

But if you survive and hit your business goals, the rewards are massive. I recently reached out to my friend Sabri Suby, Head of Growth at online marketing agency, King Kong, to know how he started a business in his bedroom with $0 and then blew it up to $4 million in just two years.

I had started, run and sold several businesses since dropping out of university. All of which, were centered around the digital space.

Over the years I had developed many growth strategies that were yielding $10, $50 and even $200 for every dollar I invested into marketing.

I took a look at what other agencies were doing and all they seemed to talk about were impressions, click-through-rates and social reach. They all failed to talk in actual dollars and ROI. Many times I had gotten quotes for these types of digital marketing services and they all came back in the ridiculous $10,000’s of thousands of dollar range for simple things like banner ads.

I saw a real gap in the market for an agency that would actually multiply a clients marketing spend into ROI. No ‘wishy washy branding campaigns’ but actual real revenue generation and customer acquisition.

I made a decision and started the business in my bedroom, with nothing more than a computer.  I was cold calling prospects and had my first client within days.

Work starts from the moment I open my eyes, until I close them at night. As entrepreneur I look at everything I do as work, as it all plays a vital role to who I am as a person, my energy levels and the outcomes and goals I’m striving for in my business. Most weeks I would work 90+ hours.

I wake up at 5am and go the gym, where I do a mixture of cardio and weight training, followed an intense sauna session. This really gets me into a peak state to start my day.

I arrive at the office by 7am and start my day with my important tasks first, this is definitely when I’m my most productive.

8:30 I’ll stop for breakfast or a bulletproof coffee.

At 9am I have a morning sales meeting. Followed by meetings with my team members of the different departments; Paid Social, Paid Search, Organic Search and client management.

By 10:30am I’m looking at ‘Top Of The Pyramid’ activities that are the most impactful for my time: Customer acquisition, Sales Funnel optimization, coming up with new offers, setting up and refining procedures and systems to manage the growth of the business.

12pm I’ll stop for a quick 15-minute lunch before I get back into it. 2pm-4pm most days is spent recruiting for the next A-player to join our team.

4pm-5:30 I’m usually assisting my sales team with anything they need help with.

5::30-7pm is spent replying to emails and assigning tasks to the team.

7-8:30pm is spent communicating with our team members in the northern hemisphere. I try to get into bed by 9:30pm so I get my 8 hours sleep before staring again at 5am.

https://vimeo.com/201197004

 

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