I had started, run and sold several businesses since dropping out of university. All of which, were centered around the digital space.
Over the years I had developed many growth strategies that were yielding $10, $50 and even $200 for every dollar I invested into marketing.
I took a look at what other agencies were doing and all they seemed to talk about were impressions, click-through-rates and social reach. They all failed to talk in actual dollars and ROI. Many times I had gotten quotes for these types of digital marketing services and they all came back in the ridiculous $10,000’s of thousands of dollar range for simple things like banner ads.
I saw a real gap in the market for an agency that would actually multiply a clients marketing spend into ROI. No ‘wishy washy branding campaigns’ but actual real revenue generation and customer acquisition.
I made a decision and started the business in my bedroom, with nothing more than a computer. I was cold calling prospects and had my first client within days.
As you know most people don’t take action on their ideas. What was your motivation for starting King Kong?
I’ve always had the mantra “ideas are easy, it’s all about execution”. So after I identified the gap and real need in the market for what King Kong offers, I wasted no time writing elaborate business plans…I simply ran some basic calculations on the unit economics of the business to see if the numbers would stack up…they did!
After that I rolled up sleeves and started cold calling for my dinner. I would call by day and carry out the work by night.
Who’s your target audience?
Professional services business and high-value product businesses who’s customer lifetime value is greater than $3,000. Ideally businesses turning over $1 million+ in revenue who have employees, a sales team and a goal to scale their business.
How many hours a week do you work and could you tell us your schedule from start to finish?
Work starts from the moment I open my eyes, until I close them at night. As entrepreneur I look at everything I do as work, as it all plays a vital role to who I am as a person, my energy levels and the outcomes and goals I’m striving for in my business. Most weeks I would work 90+ hours.
I wake up at 5am and go the gym, where I do a mixture of cardio and weight training, followed an intense sauna session. This really gets me into a peak state to start my day.
I arrive at the office by 7am and start my day with my important tasks first, this is definitely when I’m my most productive.
8:30 I’ll stop for breakfast or a bulletproof coffee.
At 9am I have a morning sales meeting. Followed by meetings with my team members of the different departments; Paid Social, Paid Search, Organic Search and client management.
By 10:30am I’m looking at ‘Top Of The Pyramid’ activities that are the most impactful for my time: Customer acquisition, Sales Funnel optimization, coming up with new offers, setting up and refining procedures and systems to manage the growth of the business.
12pm I’ll stop for a quick 15-minute lunch before I get back into it. 2pm-4pm most days is spent recruiting for the next A-player to join our team.
4pm-5:30 I’m usually assisting my sales team with anything they need help with.