Anyone who’s started and grown a company knows that it is hard. From coming up with a good, salable idea to acquiring clients, it’s a path filled with exciting challenges and requiring a lot of hard work.
But if you survive and hit your business goals, the rewards are massive. I recently reached out to my friend Sabri Suby, Head of Growth at online marketing agency, King Kong, to know how he started a business in his bedroom with $0 and then blew it up to $4 million in just two years.
Work starts from the moment I open my eyes, until I close them at night. As entrepreneur I look at everything I do as work, as it all plays a vital role to who I am as a person, my energy levels and the outcomes and goals I’m striving for in my business. Most weeks I would work 90+ hours.
I wake up at 5am and go the gym, where I do a mixture of cardio and weight training, followed an intense sauna session. This really gets me into a peak state to start my day.
I arrive at the office by 7am and start my day with my important tasks first, this is definitely when I’m my most productive.
8:30 I’ll stop for breakfast or a bulletproof coffee.
At 9am I have a morning sales meeting. Followed by meetings with my team members of the different departments; Paid Social, Paid Search, Organic Search and client management.
Managing growth. In the beginning, it was me in my bedroom, no team, no receptionist. As we started to gain momentum and started investing in marketing we were literally generating hundreds and hundreds of leads…and tens of new clients each week. I learnt very early on about the important of having systems in place to scale.
I was making 180+ phone calls per day. Feverishly trying to follow up every lead-up. I then set up marketing automation that would nurture each lead and service them before I even got around to calling them. This meant while I was a one-man army I could service the level enquiries of a team of 5-10 sales people.